Fitness apps are built for people who already exercise. JESSIE-OS is built for the other 90%: the ones who sit for nine hours, know they shouldn't, and for whom a '30-minute workout' is not a small ask but an impossible one. Its core feature is the micro-movement intervention — short, frictionless, contextual bursts delivered where the sedentary day actually happens: at the desk, in the kitchen, during the school run.
The five age-band modes are the feature no competitor offers. A twelve-year-old gets play-shaped movement and safe progression; a desk-bound thirty-five-year-old gets posture rescue and energy management; a seventy-year-old gets balance, strength preservation and confidence — same system, radically different experience, tuned to what each body needs and each mind responds to. Everyone else optimises for the 25–40 demographic and abandons both ends of life.
Around the interventions sits the behavioural engine: streak psychology that builds habits without punishing a missed day into abandonment, wearable integrations that read your real activity instead of your intentions, and AI coaching metered through ACUs — intensive when you need it, silent when you don't, billed only for what you use.
Movement that fits real life is the feature; everything else is delivery. Discover Jess Move — and if you run a school, an employer wellbeing programme or a health service, the age-band architecture was built to serve whole populations, not just individuals.
Platforms in this story
- Live
AI Health & Wellness OS
JESSIE-OS (Jess Move)
Two minutes of movement, engineered for people who will never see a gym.
An AI health and wellness operating system for preventative healthcare: personalised micro-movement coaching, behavioural science and gamification for users aged 10 to 100.
Health & Social Impact · United Kingdom
- Coming Soon
Health Technology
HEALTH360 RDC
One connected health system.
A connected digital-health environment for patient records, referrals, clinical coordination, public-health intelligence and secure healthcare delivery.
Health & Social Impact · DR Congo
Internal profile — dedicated domain awaiting approvalView Details - Live
Education Technology
StudYear
Smarter learning. Better results.
An AI education operating system that fuses consumer-app engagement with genuine curriculum rigour — continuously diagnosing learning gaps, building adaptive study plans and predicting outcomes from primary school to university.
Education & Human Development · United Kingdom · Global
Further reading
- ThesisThe next billion users won't run software built for Silicon ValleyWhatsApp, mobile money, intermittent bandwidth and five national languages: the operating conditions of the next billion users — and why we build AI-native operating systems for exactly that world.
- StrategyOne rail, one meter, one factory: why 39 ventures share a single spineWe are not a fund with a portfolio. We are a factory with an output — and the factory's secret is that every venture rides the same payment rail, the same billing meter and the same agent architecture.
- EnterpriseGovernance is the product: what modern work software forgotCoordination tools answer 'what are we doing?'. Almost none can answer 'who decided, when, and on whose authority?' — the only question that matters when a ministry, a bank or a court asks it.